Some years back , Rick Nash was the Chairman of the Cambridge Consulting Group. was approached by a very successful dog food company that wanted help in identifying new growth opportunities. He found that dog food divided their market into small, medium & large dogs. But, Nash balanced it into one based on the owner’s relationship with dogs.

  1. The pampering parents (dogs are treated like their children)
  2. Performance fuelers (indulge the dogs in their healthy actions)
  3. Minimalists (use dogs as alarm bells)

He asked the company to erudite dog food according to those 3 segments. If you try to be all things be people, you  get into tragedy for mediocrity.

You choose your segment, your niche area and work:

Gandhi Niketan, T. Kallupatti – Education revolving around work

Gandhi Ashram, Tiruchengode – Education linked to nature

Rishi valley, Madanapalle – Free thinking

Shreyas, Ahmedabad – Gifted children

Banyan, Chennai- Spastic children

Little flower, Chennai – Deaf and dumb children.

“Your success today depends on your ability to develop a hypothesis for future demand while it is still forming” says Nash. Focus your energy and effort and equipment to hidden a developing demand in new field of education.

Nash has an alternative definition of innovation

“Finding unsatisfied profitable demand and fulfilling it.”

This is what persons at Namakkal, Azamgark and Kota are doing. This is a push rather than a pull strategy. Think of demands first and organise your supply. Think and act- which type of school to start where and in what size.



– Dimensions of the Life and Work of a Principal –

478) One who knows that excellence can be acquired only by relentless training, frank feed back and constant self- improvement.

479) One who knows that the roots of true achievement lie in the will to become the best that you can become.

480) One who knows that to become a change agent, he has to develop a new mindset characterised by self- confidence, openness, fairness, humility, global bench marking and meritocracy.

481) One who knows that what counts is not the number of years in your life but it is the life you put in your years.

482) One who knows to combine in himself

  • The knowledge of Hinduism
  • The tolerance of Sikhism
  • The sacrifice embodied by Christianity
  • The brotherhood of Islam
  • The compassion of Buddism

483) One who knows that his value system is the protocol for behaviour that enhances the trust, confidence and commitment of the staff.

484) One who believes in the wisdom of Sir Josiah Stamp’s advice:-

“It is easy to dodge our responsibilities, but, we cannot dodge the consequences of dodging our responsibilities Ones  that are  more important.”

485) One who knows that the more important we become, the more answerable we should become.

486) One who knows that a person who values privileges above principles will soon lose both.

487) One who knows that responsibility is the price of greatness.

488) One who conducts himself as a great citizen rather than just as a good person, so that he can serve as a good example for the next generation.

489) One who instills in his students that discipline is about complying with the agreed protocols, norms, desirable practices, regulations and the laws of the land designed to improve the performance of individuals and societies.

490) One who makes his pupils have discipline in time management, thought and action.

491) One who impresses on his students that history is a valuable rear window to look into past, learn and move confidently towards the future.

492) One who tells his office staff that they should be like an ATM which does not discriminate against a peon.

493) One who tells his students:-

“Let us build an India which receives respect, from every global forum, because, we will be high performers, we will be peace-loving, we will be gracious hosts, we will be fair, we will be pluralistic and respect every faith and we will be trustworthy.”

494) One who advises his staff that children are keen observers, they want their principal and teachers to be the epitome of all that is good, if they do not see them walk the talk they will lose faith, and so the staff should embrace good values and must seem unbiased.

495) One who knows that the first talk of a leader is to create a grand vision – a purpose which is noble, lofty and aspirational, a dream that excites and energies everybody.

496) One who as a leader creates trust by demonstrating his commitment to the values and vision by example.

497) One who knows that if he wants to walk the untrodden path, if he wants to dream big, if he wants to have conviction, if he wants to go against the conventional wisdom, if he wants to take unpopular decisions, if he wants to communicate to his staff that a plausible impossibility is better than a convincing plausibility, then he must have courage and say I am much more optimistic about my team today than yesterday.

498) One who creates a value champion every year from his staff.

499) One who enhances the self–esteem of his staff by making them participate in making decision that affect them.

500) One who knows that as long as he praises his staff in public for their performance, he can earn the right to criticize them in private.

501) One who constantly asks :-

a) Can we do things faster?

b) Can we bring better ideas?

c) Can we execute these ideas with a better level of excellence and quality?

502) One who knows the difference between mind ( source of thinking ) and mindset ( belief and dogmas) and does not allow the mindset to overpower the mind which only enables him to move forward.

503) One who knows that accountability requires a regime of impact measurement.

504) One who knows that each time he stands up to improve the lot of others, he sends forth a tiny ripple of hope.

505) One who knows to have succeeded if one life has breathed easier because of him.

506) One who knows that strategy is an important building block of success and is all about becoming unique in a market place.

507) One who knows that his people assets (staff) walkout every evening, mentally and physically tired and that it is his duty to make sure that these assets return next day well rested, energetic and enthusiastic.

508) One who believes and acts according to the dictum of Martin Luther King Jr:

“The ultimate measure of a man is not where he stands in moment of comfort, but where he stands at times of challenge and controversy.”

509) One who knows that success depends on his ability to recognise, learn and assimilate changes quickly.



(Whose ideas have been adapted for Education Management)

Richard M.Nixon

381) Louis S. Amour

382) R. M. Nixon

383) Hoashang N. Aktar

384) Woody Allen

385) John S. Dicky

386) Samuel Butler

387) Henry Frederic Ahiel

388) William Hell M A

389) William Wordsworth

390) Joseph Addison

391) John Billings

392) Paul Boose

393) G.L. L Buffon

394) Edmund Burke

395) Dr. Leo Buscaglia

396) Andre Gide

397) Marcus Aurelius

398) Chief Joseph

399) Frank H. Crane

400) James E. Frust

401) Spencer Johnson

402) Claire Booth Luce

403) Dr. Thomas Fuller

404) David shepherd

405) Rukmani Chanla(Harper Collins)

406) Caroline Nonbury(Random House)

407) Gautam Westland

408) Drew Barry More (actor)



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The heart of man, which is now allowed to lie fallow, has to be ploughed by spiritual exercises like repetition of GOD’s name – Sri Sathya Sai Baba